At Freak Like Me, we believe the greatest trick society ever played was convincing people that “normal” is something to aspire to. From an early age many of us learn to hide the very things that make us interesting - the quirks, the oddities, the asymmetries - in favour of a bland, mass-produced version of ourselves.

Our founders spent years chasing that illusion of normality, feeling like an ill-fitting bolt in a machine designed for someone else. But here’s the delicious irony: in nature, uniformity is the anomaly. No two leaves, snowflakes, crystals or animal markings ever match. Randomness isn’t the exception - it’s the organising principle of the entire universe.

So our ethos is wonderfully simple: difference isn’t a defect - it’s a design feature. Your uniqueness isn’t something to be disguised; it’s your most valuable signal in a noisy world. “Freak,” once a slightly bruising label, becomes in this context a badge of honour - a reminder that your strangest angles are often your strongest assets.

Every piece we make is an embodiment of that truth. Each gemstone grows differently, each leather hide develops its own character, and each cuff emerges with its own personality. No two are the same - not by accident, but by intention. They are miniature celebrations of the marvellous, unrepeatable messiness of being human.

Freak Like Me exists to champion individuality in its most natural form. Not standardised, not factory-finished - but beautifully, spectacularly unique.

And if you’ve ever felt like you didn’t quite fit the mould, congratulations: you were never meant to.